Wednesday, March 17, 2010
Preschool Web Lessons
You see where this is going, right?
Today, in discussing a next wave scope of work, a client of ours laid out clear objectives of: getting people to return to our site multiple times and to increase the amount of time they spend on the site with each visit. There's certainly nothing remotely wrong with that goal on the surface. Who wouldn't want to strive for that? It's a cool, informative side married to a fun idea and campaign. But it wasn't designed with Preschool Considerations, if you know what I mean. Which is to say, it was conceived to entertain and inform not to change shape on a daily basis.
But the truth is, if the hope is to get users to come, stay, and return, we must concept the work with that teacher mentality - introducing new pieces, featuring engaging content, creating unexpected and exceptional experiences and tools, etc. I know this is old news in this here digital world, but I find myself fascinated by the overlap of how people create engaging content and contexts for a specific target simply by bringing the shiny stuff out of the closet with some consistency and frequency. It doesn't matter if your world is hi-tech or analog, if you want someone to come back and stay, you've got to give them something new.