a method to the madness

As a kid growing up in Syracuse, NY, University sports were everything. Our family had season tickets to basketball and football, and we were even known to cheer for the lacrosse team, despite the fact that we all sucked at the sport.

But something happened on the way to adulthood. My beloved Tufts University Jumbos took the spirit and tradition of raging championship-at-all-costs mentality away and replaced it with a joyful love of collegiate a cappella music and a respect for literature. The shame. The horror. I know.

Back then, the idea of filling out a bracket was a no-brainer. Through high school I was a king of useless data about how a Big East team would do against an ACC squad and had a distinct logic as to why certain teams couldn't be beat and knew the assists per game of the starting point guard from each Cinderella squad psyched to be slotted in "the Dance" as a 15 seed.

Fast forward to last week. At the ad agency where I work, one of the creatives sent around an email (which wound up in my junk mail folder) the day before brackets were due and for $5, I agreed to fill one out and be part of the office pool. Now, I know it's been a crazy tourney for many people, but never have I spent such little time filling out a bracket, never have I entered a pool with such little information about the teams at play (Davidson?!?!? seriously???), and, most importantly, never had I had so little invested in the outcome. Which begs the question: why do it? Why play? Why waste the $5 that could have gone toward an afternoon's triple tall americano from Vivace?

Here's why. It's quite beautiful really. March Madness and the bracketology that ensues is one of the last bastions of true camaraderie. People who don't know each other are talking about picks, predictions, shared disappointments, and fantastic finishes. We find ourselves purposely and overtly eavesdropping on conversations held in lines at banks, bus stops, and grocery stores. We want to be a part of the discussion. There's a primitive social aspect to March Madness. It has equal impact both nationally and locally. So I played to be a part of the conversation. I threw my money down the drain (G'town, Duke, UConn, Clemson) and did it with a smile on my face knowing that I wasn't putting money down to win, I was putting money down to participate.

And that's the experiential ingredient missing from much of life's newer events. The idea that we, as citizens, crave being active participants in something, in anything. We need to be a part of something. It's been argued before that as our world has become more digitized, so too have we seen an increase in the desire and need to collect real experiences. The NCAA tournament is a great example of yes, a great shared, collective participatory event. But also, of a social need that transcends the event itself. A reminder that even if you don't know the difference between a Cardinal from Louisville (bird) or Stanford (color), you can still be a part of something special, still be a part of the Madness.

Deconstructing Katrina

I read about The Green Project in GOOD magazine. Definitely worth checking out. Here's the basics:



As New Orleans continues to figure out how to deal with the rubble and destruction brought about by Katrina, The Green Project is a nonprofit organization that offers a solution more sustainable, more valuable than a demolition team coming in and laying waste to the ruins. Instead, they carefully salvage and comb through damaged or collapsed buildings and gather materials (everything from doors, windows, light fixtures, pots, pans, etc.) and resells them in their warehouse store at a low cost to the community. This practice keeps excessive waste out of landfills as well as creating a local economy as well as preserving the flavor of architecture and style from Old New Orleans as the city rebuilds. Brilliant.

The other nonprofit organization I'd like to mention here is The Idea Village. They're an entrepreneurial collective based in New Orleans who work off of the mantra "Trust Your Crazy Ideas". More specifically, they are an economic development consultancy that have basically taken on the role of revitalizing the growth of New Orleans on business, cultural, and social platforms.

I learned about The Idea Village through a facebook group called "Planning for Good" - a collection of strategic planners (and their friends) using their brains to help solve problems for causes and non-profits. The first project listed was a brief asking for ideas on how to promote The Idea Village. Planners worked collaboratively and competitively to send in a strategic vision for how to help The Idea Village from a communications standpoint. I missed the deadline, but it's something I'll keep tabs on and open up to the agency when the next assignment comes out. Or, if you're feeling particularly saucy, give me a ring and I'll make sure you get tapped directly.